Rob Van Petten


Rob Van Petten shoots fashion and lifestyle for advertising and editorial. His photographs are a dynamic play of models in motion. Metallic texture, modern architecture, cosmic lighting and computer manipulation all contribute to the effects in his images. The use of light energizes the images beyond just illuminating the scene.

Rob grew up in a Navy family and travelled extensively. He began to document his family travels in Japan at age 10. At 12 he borrowed his father's Nikon and never gave it back. He has been heavily influenced by Japanese design.

Rob received a photojournalism degree from Boston University's School of Public Communications, and later returned to become the Photography Program director at the Boston University Center for Digital Imaging Arts.  

His award-winning commercial work helped to build brand identities for Timberland, Solomon Skis, Avirex, Tommy Hilfiger, Etonic, Robert Mondavi, American Optical, Rockport, Levis, Converse, Gillette, and Clairol among others. He has shot a series of large format print images for Proctor & Gamble, a website for Reebok, and the promotional images for Nikon’s D3X and D800 camera.

Rob speaks regularly on digital imaging topics for the American Photo Mentor Series, at the Photo Plus Expo and PMA. Recently his articles have appeared in Nikon World, Kodak Pro Pass and Digital Photo Pro. Rob’s images lead us to a safer more whimsical vision of the future, where modern is amusing and the fashion is more fun.